privacy policy

INVUE: PROCESSING PERSONAL DATA OF (POTENTIAL) INFLUENCERS

Invue maintains a large network of leading and authentic digital influencers that we may connect to our customers who have brand portfolio’s in the beauty, fashion, lifestyle and food industry.

In order to connect you to the marketing portfolio’s of our customers, we need to process certain personal data of you. You may be an influencer with whom we now work with, or have worked with some time ago, or with whom we would like to work with in the future. In any case, your privacy is highly important to us. In this Privacy Policy we will inform you about the way we process you personal data when you are an influencer, former influencer or potential influencer in our network. When processing your personal data, we make us of our internal Invue Platform, where we store information that we may receive from you, obtain from public sources or receive from third parties upon our consent.

 

1 TO WHO DOES THIS PRIVACY POLICY APPLY?

This Privacy Policy is applicable to you when you are in influencer in our network. This is the case if you are or have been involved in digital influencer marketing campaigns with us. Another possibility is that you are in our network because you are an active professional digital influencer with whom we do not yet have a contractual relationship, but we may like to work together with you in the future. You are then a potential influencer.

 

2 WHO IS THE DATA CONTROLLER?

Invue is the data controller for the processing of your personal data under the applicable data protection laws we have notified the processing of your personal data to the Australian Data Protection Authourity under number m1651629.

 

3 WHAT TYPES OF PERSONAL DATA DO WE PROCESS?

WE MAY PROCESS THE FOLLOWING TYPES OF PERSONAL DATA FROM YOU:

 

(a) Personal data of (former) influencers. The personal data we process of our influencers includes your name and address data, gender, date of birth, you public profile photo from social networks, e-mail address, phone number, social media accounts and/or website, nickname, information about preferences, information from your agent or manager if applicable, amount of followers, estimated engagement on social media accounts and assumed target groups. Next to that the personal data we process includes the details of arrangements made between you and IMA including start and end date of agreements made, bank details, social security number, Chamber of Commerce number, information that you (or your agent/manager) provided to us in the course of our relation and impressions on your social media accounts relating to marketing posts (including the amount of views, types of followers, age groups etc).

(b) Personal data of potential influencers. The personal data we process of the potential influencers in our network includes your name and address data, gender, date of birth, your public profile photo from social networks, e-mail address, phone number, social media accounts and/or website, account name, nickname, information about preferences, information from your agent or manager if applicable, amount of followers, estimated engagement on social media accounts and assumed target groups. If you or your agent/manager has been in contact with us, we may process the data that has been provided to us in this respect.

The aforementioned types of personal data may originate from various sources. We may process personal data that we have found on your public profile on social media or your public website to the extend you have made this information public intentionally and not solely for private purposes. When you are an influencer we will process personal data that we have obtained in connection with our cooperation. This data may originate from your agreement with us, from your social media profile(s) or website(s) and from information you (or your agent/manager) provided to us.

 

4 WHAT ARE THE PURPOSES FOR THE PROCESSING OF YOUR PERSONAL DATA?

WE MAY PROCESS YOUR PERSONAL DATA FOR VARIOUS PURPOSES:

 

When you are a (former) influencer, we may process your personal data for the following purposes:

Maintaining the administration of our network of (potential) influencers:

Approaching you for new collaborations:

Making propositions for our customers:

Improving our services towards our customers by market analysis, identification of reach and target groups:

Maintaining contact, handling enquiries, complaints and disputes:

Compliance with applicable laws and regulations:

Contract management.